BVLGARI VAULT APP DEVELOPED BY WISEKEY TO SECURE THE FUTURE

Today, digital data is both our most valuable asset, and the one at most risk, as is daily confirmed. In a totally unexpected manner, Bulgari has licensed WISeKey International Holding Ltd (WIHN.SW) (“WISeKey”), the world-leading Swiss eSecurity company, to develop and offer on the market the BVLGARI VAULT: a mobile app for secure storage of all kinds of personal data. Available from today, the application is a customized version of WISeKey’s top ranking application WISeID, featuring unique BVLGARI layout, colours and design, and can be downloaded from Google Store and the Apple App Store.

Bulgari is the only luxury brand to connect the world of high added value luxury products with the digital reality of today. Over and above the debate around so-called connected “wrist objects”, the true main issue that technological evolution applied to watches will need to address in the future is that of the protection of digital data and its total security. In its own inimitable manner, outside existing norms and prevailing conformism, Bulgari with the BVLGARI Vault has taken a first step to bridge the gap between BVLGARI’s world of craftsmanship and the digital world of BVLGARI clients and brand lovers.

The intuitive functioning of the application enables users to secure their data with ease. As soon as the information is uploaded to the application, it is instantly encrypted thanks to a highly advanced technology developed by WISeKey, unquestionably an industry leader in this area. The user can also archive and synchronise data on a “cloud” which are then physically stored in a bunker buried in the Swiss Alps. During data transfer on the internet, when the risk of hacking is at its highest, WISeKey’s encryption technology achieves an unprecedented “asymmetrical” level customarily used by government agencies.

This 21^st century application is intended for a broad range of users, since it is fully public and consequently open to all. Nonetheless, the BVLGARI VAULT also naturally targets a more select circle of consumers: clients and fans of the Maison who will in the future discover personalised services directly related to the brand and its services and products which may include after-sales related services, certificate of authenticity, activation of the warranty, etc.

WISeKey has pushed the development of its concept to an extremely high level by expanding the access keys to the Vault through various fields which may be combined for additional security: the use of a password but also through fingerprint recognition, facial recognition as well as a four-point gesture connection to link together via the touch screen of a mobile phone.

“At Bvlgari we strive to be on the edge of understanding and anticipating luxury experiences. The 4^th industrial revolution will inevitably modify our relationship with luxury. This is why offering to our exigent customers an intelligent solution to protect their virtual patrimony, thanks to the leading technology of our partners from WISeKey, is a moment of pride and an enriching innovative experience for us” commented Jean-Christophe Babin, CEO of the BVLGARI Group.

“This is a new milestone on our cooperation with Bulgari to provide customers safer and more reliable mobile communications and transactions with a cyber-resilience edition BVLGARI Vault App that locks personal data such as account usernames and passwords, credit card numbers and access PINs into a secure personal data organizer, creating accountable identities for online activity while the data itself remains protected in a secure cloud vault. Mobile security threats are increasing in number and sophistication, with hackers looking for ways to hijack mobiles for Bitcoin mining, or to trick mobile users into giving up their personal identity and bank account information. Even though mobile operating systems provide app developers with significant security features, hackers have still been able to exploit the massive installed base of Android and iOS devices, using many different infection vectors to place malware” said Carlos Moreira Founder and CEO WISeKey.

The storage functions provided by the application are potentially as vast as the digital universe can be with regard to data: various codes, as well as credit cards, documents (including travel documents), secure message sending, scanned signature, etc. Entering data is intuitive and easy, such as by using files linked to the most currently used internet platforms, a secure internet browser as well as an integrated credit card scanner.

Aside from the platforms on which the application can be downloaded, the latter is also accessible on the website specifically dedicated to it: https://www.bulgarivault.com.

Download the BVLGARI Vault mobile app directly on Apple Store and GooglePlay.

About WISeKey
WISeKey (SIX Swiss Exchange: WIHN) is a leading cybersecurity company and selected as a World Economic Forum Global Growth Company. WISeKey is currently deploying large scale Internet of Things (“IoT”) digital identity ecosystems and has become a pioneer of the “4th Industrial Revolution” movement launched this year at the World Economic Forum in Davos. WISeKey’s Swiss based cryptographic Root of Trust (“RoT”) integrates wearable technology with secure authentication and identification, in both physical and virtual environments, and empowers IoT and wearable devices to become secure transactional devices. The RoT serves as a common trust anchor, which is recognized by the operating system and applications, to ensure the authenticity, confidentiality and integrity of on-line transactions. With the cryptographic RoT embedded on the device, the IoT product manufacturers can use code-signing certificates and a cloud-based signature as a service to secure interactions among objects and between objects and people. WISeKey has patented this process in the USA as it is currently used by many IoT providers.

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Disclaimer:
WISeKey (SIX Swiss Exchange: WIHN) is a leading cybersecurity company and selected as a World Economic Forum Global Growth Company. WISeKey is currently deploying large scale Internet of Things (“IoT”) digital identity ecosystems and has become a pioneer of the “4th Industrial Revolution” movement launched this year at the World Economic Forum in Davos. WISeKey

This press release does not constitute an offer to sell, or a solicitation of an offer to buy, any securities, and it does not constitute an offering prospectus within the meaning of article 652a or article 1156 of the Swiss Code of Obligations or a listing prospectus within the meaning of the listing rules of the SIX Swiss Exchange. Investors must rely on their own evaluation of WISeKey and its securities, including the merits and risks involved. Nothing contained herein is, or shall be relied on as, a promise or representation as to the future performance of WISeKey.

Carlos Moreira,

Founder, Chairman & CEO of WISeKey

Interviewed by Roman Protasevich, INSEAD 15D class participant

 

Introduction
I interviewed Mr. Carlos Moreira, Spanish-born, Swiss national, founder, CEO and Chairman of Geneva-based online data security firm WISeKey SA. Before establishing WISeKey in 1999 Mr. Moreira had many years worked as a UN expert on cybersecurity. He is a founder and/or a member of many respectful organizations and initiatives in this area. In 2013 Mr. Moreira was named to the Swiss bi-weekly financial journal Bilan’s list of the 300 most influential people in Switzerland.
Due to Mr. Moreira’s experience and role at WISeKey the focus of our interview was mostly on topics such as maintaining entrepreneurial drive within a company, balancing Direction, Space, Boundaries and Support within organization[1], qualities required from a successful entrepreneur. We also discussed some examples of new ventures that emerged within WISeKey during its short but vibrant history.
WISeKey background
WISeKey is a cybersecurity leader in digital identification and authentication technologies. The company’s mission is to transform the Internet into a reliable and fair tool for conducting secure, electronic transactions. WISeKey has developed a family of interoperable, standards-based PKI[2] products designed to enable, manage and simplify the use of digital certificates in Internet and e-business applications:

1. CyberSecurity Solutions – provides trusted e-Identities, electronic signature and document dematerialization, corporate PKI solutions and projects like e-Voting and e-Invoicing;
2. Digital Brand Management – an anti-counterfeiting and sales monitoring system that provides 100% authentication for luxury products or other valuable items;
3. WISeKey Mobile – a suite applications leveraging secure digital IDs and WISeKey technologies to bring secure data protection, secure communications, and rich interactions to mobile users.

Although WISeKey exists much less than some of the companies we looked at in our class, it is already quite mature by tech sector standards. Since 1999 the company not only substantially improved its technologies but also came up with numerous innovative uses for these technologies, expanding from purely Internet business to offline products.
Download the article : Carlos Moreira – corporate entrepreneur interview INSEAD
If you can’t download the article contat us yabisaleh@wisekey.com
 
[1] As per the framework described in Birkinshaw, J. 2003 “The paradox of corporate entrepreneurship”.
[2] Public Key Infrastructure (PKI) is a system of public key encryption using digital certificates that verify and authenticate the validity of each party involved in an electronic transaction.

Each year banks move sensitive data across the Internet without using digital identities to authenticate their clients, while each year cybercriminals become more sophisticated and able to hack these banks. Yet the one thing supposedly protecting us all hasn’t changed much: the way banks let users access them using passwords, without using digital identification, and secure email in addition to securing their web servers. Digital identities are among the strongest methods that can be used to authenticate our e-identities, yet some financial institutions are still not considering the risk of inadequate authentication mechanisms.
 

Banks need to start encrypting their Data : Robert Wolf Statement

Yesterday on Bloomberg, Robert Wolf chief executive of 32 Advisors, described how WISekey can protect banks in the USA against cyber-attacks. JP Morgan’s recent breach impacting 83M+ accounts is reportedly one of the most serious breaches of an American corporation, with nine other banks reportedly having also been touched.
 

CyberSecurity Solutions for Banks

Web users should start using apps like WISeID with strong complex trust passwords associating their online identity to protect sensitive banking information, business communication and encryption of their personal data.
Financial services customers can use technologies like WISeID and Digital Certificates to protect their online identity and sensitive banking information.
The security model currently in place at banks follow the “fortress mentality”. “The bad guys were out there, and all one had to do was load up on software, hardware, firewalls, biometric systems. The problem with latest cyber threats is that the enemy was actually inside the bank, with a USB stick or a cell phone camera, simple technologies to collect information and bring it beyond the massive defensive walls. Nowadays, however, banks needs to start adopting more effective measures to maintain greater control over staff members, give them digital IDs that permit better tracking and restrictions.”
Banks should invest in Cybersecurity companies and create a Cybersecurity consortium sharing the information and technology allowing them to protect themselves in the same way hackers exchanges the information on how to attack them. While information security has been a key concern since the proliferation of computer networks, the increased levels of concern have prompted organizations such as the private banks to devote more resources and request assistance from security firms such as WISeKey to combat this threat.
Computers can be used as weapons, and the effort to improve computer security is driven by contradictory forces, as although the Internet needs to remain open, with its totally unsecured and decentralized architecture.

 

WISeKey Profile and Mission

WISeKey is a leading eSecurity company, with over 15 years of experience in information security and trusted digital identities. Our strategic location in Switzerland and partnership with the OISTE foundation sets us apart from other digital security providers in that we can offer geopolitical neutrality. Our certificates are trusted globally by a wide range of customers, governments, business, and individual website hosts, who continue to operate in safe and secure environment thanks to WISeKey’s digital security solutions. WISeKey’s portfolio offers globally trusted SSL certificates with the highest assurance and warranties, at a really competitive price. 
Download our Digital IDs for Servers and Users at: www.wisekey.com/solutions/finance

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Contact Person: Youmna Abisaleh +41 76 946 00 89, yabisaleh@wisekey.com
 

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