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WISeKey and FC Barcelona launch “FCB Connect” app to    interconnect their fans ecosystem

Follow your players everywhere! – WISfans the Social Media Hub
 
Barcelona–February 23, 2016 – WISeKey and Football Club Barcelona updated the FC Barcelona team version of “FCB Connect” application with more functionalities. The appprovides fans with a unique mobile experience, facilitating full interaction with the football team. By downloading the FCB Connect app, football fans will be able to follow their favorite players everywhere and will also have access to all the pictures and videos of their favorite football team.
 
The FCB Connect is a key mobile application allowing football lovers to follow any Tweet or Facebook post from all FC Barcelona star players, even those without a social account, avoiding all the noise and providing real-time interaction with their favorite players. FCB Connect app keeps fans engaged on and off the field through a digital ecosystem that taps into sport franchise’s fan base, bringing curated content via fan-supported social campaigns, Twitter and Facebook posts, sports highlights, and injects exclusive additional content provided by the team and its players. The platform continually folds in new cutting-edge digital perks for fans to try such as facial biometric comparisons with the teams’ star players.
 
“We are delighted to continue enriching FCB Connect app,” said WISeKey founder and CEO Carlos Moreira. “The FCB Connect Social Media Hub it’s part of the foundation of FC Barcelona digital transformation strategy, which integrated digital identity of their certified fans by enhancing their relation with the club and by leveraging the usage from FCB Connect-ID to expand a suite of valuable offerings and secured value added services to the fans that the club would enable in the near future.”
 
Manel Arroyo, fourth Vice President – Marketing and Communication Department, added: “In this global world where everything happens by smartphone, FC Barcelona has made a firm commitment to approach their followers through their device. Initiatives such as this allow the fans, wherever they are, to take their club in their pocket.”
Download the Official FCB Connect app from:

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App Store: https://itunes.apple.com/ch/app/fcb-connect/id840738962?l=en&mt=8
Android Store: https://play.google.com/store/apps/details?id=com.wisekey.wisefans.fcbarcelona
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WISeKey y el FC Barcelona lanzan la aplicación “FCB Connect” para interconectar su ecosistema de aficionados

Sigaa sus jugadoresfavoritosdesdecualquierlugar! –WISfans the Social Media Hub
 
Barcelona – 23 de febrero 2016 – WISeKey y el Fútbol Club Barcelona actualizan la versión “FCB
Connect” del FC Barcelona con másfuncionalidades.La aplicaciónproporciona a los aficionados unaexperienciaúnica con su teléfonomóvil,facilitando la interaccióncompleta con el equipo de fútbol. Al descargar la aplicación FCB Connect, los aficionados al fútbolpodránseguir a sus jugadoresfavoritos en todas partes y tambiéntendránacceso a todas las imágenes y vídeos de su equipo de fútbolfavorito.
El FCB Connect es unaaplicaciónmóvil que permite a los aficionados al fútbolseguirla actividad en Twitter o Facebook de los jugadoresestrelladel FC Barcelona, sin necesidad de tenerunacuenta en estasredes sociales, evitandotodo el ruido y proporcionandounainteracción en tiempo real con sus jugadoresfavoritos. La aplicaciòn FCB Connectmantiene a los aficionadoscomprometidosdentro y fueradelterreno de juego a través de un ecosistema digital de la franquiciadeportiva, proporcionandocontenidogeneradoa través de campañasen redessociales, Twitter y Facebook, noticiasdeportivas, etc. Inyectandocontenidoadicionalexclusivo,generadopor el equipo y sus jugadores. La plataforma se complementacon nuevasprestacionesdigitales de últimageneración para los aficionados, tales comocomparacionesbiométricas faciales del fan con los jugadoresestrelladelequipo.
“Estamosencantados de seguirenriqueciendola aplicación FCB Connect”, dijo el fundador y CEO de WISeKey, Carlos Moreira. “El FCB Connect Media Social Hub es parte de laestrategia de transformación digital de la fundacióndel FC Barcelona, que integra la identidad digital de sus seguidoresmediante la mejora de su relación con el club y aprovechandoel uso de FCB Connect-ID para ampliar un conjunto de valiosasofertas y servicios de valorañadidoqueel club ofrecerápróximamente.
Manel Arroyo, vicepresidentecuarto – Departamento de Marketing y Comunicación, ha añadido: “En este mundo global en el que todosucedeporteléfonointeligente, el FC Barcelona ha hechouna firme apuesta alacercarse a sus seguidores a través de su dispositivo. Iniciativascomoéstapermiten a los aficionados, dondequiera queestén, llevar su club en el bolsillo “.
Acerca de WISeKey
WISeKey es unaempresalíder global en soluciones de seguridad digital. Trabaja en la vanguardia de la ciberseguridad de la información, gestión de identidad y servicios de software móvil, y la misión de WISeKey es facilitar el crecimiento global de las transaccioneselectrónicassegurasmediante la provisión a los individuos, empresas y gobiernos, de tecnología y servicios de avanzada que autentican y protegen la identidad digital en todo el espectro de las transacciones personales, comerciales y administrativas online. WISeKey, se formó en Ginebra, Suiza, en 1999, (https://www.wisekey.com/), y es unaCompañía de Crecimiento Global delForoEconómicoMundial.
Siga a WISeKeyen Twitter@wisekey, Linkedin, Facebook, Instagram
 
WISeKey
Youmna Abisaleh, +41 22 594 30 40
Jefe de Marketing y Ventas 
yabisaleh@wisekey.com
WISeKeyrelaciones con losinversores 
The Equity Group, Inc.
Lena Cati, 212-836-9611
lcati@equityny.com
 
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WISeKey undder FC Barcelona lancierendie “FCB Connect” App um mit ihren Fans zu interagieren

Folge deinen Spielern überall! – WISfans the Social Media Hub
 
Barcelona–23. Februar2016 – WISeKey und derFussball Club Barcelona haben die FC Barcelona Team Version der “FCB Connect” Applikation mit mehr Funktionen erweitert. Die App liefert den Fans ein einmaliges Mobile-Erlebnis, inklusive voller Interaktion mit dem Fussballteam. Nach dem Download der FCB Connect App können die Fussballfans ihren Lieblingsspielern überall folgen und haben auch Zugriff auf alle Bilder und Videos ihres Lieblingsteams.
 
Die FCB Connect App ist eine mobile Schlüsselapplikation, die es Fussballliebhabern erlaubt, jeden Tweet oder Facebook-Post aller FC Barcelona Stars zu verfolgen, sogar solcher Spieler ohne Social Media Account. Dabei werden Störnachrichten umgangen und man hat die Möglichkeit in Echtzeit mit seinen Lieblingsspielern zu kommunizieren.Die FCB Connect App hält die Fans auf und neben dem Feld auf dem Laufenden. Dies durch ein digitales Ökosystem, welches Sport- und Fanpartner erschliesst, betreute Faninhalte aus Twitter und Facebook-Posts darstellt, Sporthighlights und exklusive zusätzliche Inhalte des Teams und der Spieler liefert. Die Plattform entwickelt sich kontinuierlich mit innovativen Neuheiten für die Fans, wie zum Beispiel biometrische Gesichtsabgleichungen mit den Starspielern.
 
“Wir sind begeistert, dass wir die FCB Connect App weiterentwickeln können“,sagt WISeKey-Gründer und CEO Carlos Moreira. “Der FCB Connect Social Media Hub ist Teil der Stiftung der FC Barcelona Digitaltransformationsstrategie, welche die digitale Identität der Fans durch die verbesserte Beziehung mit dem Klub und die wirksame Einsetzung der FCB Connect-ID verflechtet, um es dem Klub zu ermöglichen eine Reihe von wertvollen Angeboten und wertsteigernden Dienstleistungen für die Fans in naher Zukunft anzubieten.
 
Manuel Arroyo, der vierte Vize-Präsident –Departement Marketing & Kommunikation, fügt hinzu: “In dieser global vernetzten Welt, wo sich alles über das Smartphone abspielt, ist der FC Barcelona eine feste Verpflichtung eingegangen, seine Anhänger über ihre Geräte anzusprechen. Initiativen wie diese erlauben den Fans ihren Klub in die Hosentasche mitzunehmen, wo auch immer sie sich befinden.”
Lade die offizielleFCB Connect App aus deinem Store:

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App Store: https://itunes.apple.com/ch/app/fcb-connect/id840738962?l=en&mt=8
Android Store: https://play.google.com/store/apps/details?id=com.wisekey.wisefans.fcbarcelona
 
Über WISeKey
WISeKey ist ein führendes Schweizer Informatiksicherheits- und Identitätsmanagementsoftware-Unternehmen und gilt als eine der schnellstwachsenden Cyber-Security Firmen. WISeKey’s Mission ist es, das globale Wachstum der sicheren elektronischen Transaktionen zu vereinfachen, indem sie Unternehmen, Regierungen und Einzelpersonen mit fortgeschrittenen Technologien und Dienstleistungen versorgt, welche die Identität der Kommunikatoren, Unterschriften und Objekten während Internet-Transaktionen verifizieren. Aktuell ist WISeKey daran, gross angelegte IoT Digital-Ökosysteme aufzustellen und ist ein Pionier der Bewegung der vierten industriellen Revolution, welche letztes Jahr am Weltwirtschaftsforum WEF in Davos lanciert wurde. Der Schweizer WISeKey kryptografische Vertrauensanker verflechtet tragbare Technologie mit sicheren Echtheitsprüfungen und Identifikationen, sowohl in der physischen als auch in der virtuellen Umgebung, und stärkt IoT und tragbare Geräte dabei sichere Transaktionsgeräte zu werden. www.wisekey.com
Folge WISeKey aufTwitter@wisekey, Linkedin, Facebook, Instagram
 
WISeKey
Youmna Abisaleh, +41 22 594 30 40
Jefe de Marketing y Ventas
yabisaleh@wisekey.com
WISeKeyrelaciones con losinversores
The Equity Group, Inc.
Lena Cati, 212-836-9611
lcati@equityny.com
 
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WISekey et le FC Barcelone lancent l’application “FCB Connect” pour interagir avecleurréseau de fans

Suivez vos joueurs partout ! – WISfans : le nouveau centre des réseaux sociaux
 
Barcelone–23 Février 2016 – WISeKey et le club de football de Barcelone viennent de mettre à jour l’application “FCB Connect” de l’équipe du FC Barcelone, la dotant d’encore plus d’options. L’application donne l’opportunité aux fans de vivre une expérience virtuelle unique, qui facilite une interaction totale avec l’équipe. En téléchargeant l’application “FCB Connect”, les fans de foot pourront suivre leurs joueurs préférés partout et auront également un accès à toutes les photos et vidéos de leur équipe de football fétiche.
 
“FCB Connect” est une application mobile essentielle, qui permet aux supporteurs de football de suivre n’importe quel Tweet ou n’importe quel “post” Facebookdesjoueurs phare du FC Barcelone, que ces derniers aient un compte sur les réseaux sociauxou pas, évitant ainsi tout intermédiaire pour offrir un échange en temps réel avec leurs joueurs favoris.L’application FCB Connect touche les supporteurs sur et en dehors du terrain grâce à un réseau digital qui puise sa base dans la communauté de fans de sport. Que ce soit au travers de campagnes en ligne soutenues par des fans, de “posts” Twitter ou Facebook ou de faits sportifs marquants, l’application procure un contenu actualisé, tout en ajoutant des informations exclusives fournies par l’équipe et ses joueurs. La plate-forme permet également aux fans de s’essayer à des fonctionnalités digitales de pointe, telle qu’une comparaison biométrique faciale avec les joueurs stars des différentes équipes.
 
“Nous sommes ravis de pouvoir continuer à enrichir l’application FCB Connect” ont déclaré le fondateur de WISeKey et son PDG Carlos Moreira. Le FCB Connect Social Media Hub est à la base de la stratégie de transformation de la communauté FC Barcelone numérique. En effet, nous voulions intégrer l’identité digitale de nos fans les plus fidèles en améliorant leur relation avec le club et en exploitant les utilisations du FCB Connect-ID pour que le club puisse leur offrir une suite de propositions de qualité et de services plus-value dans un futur proche”.
 
Pour sa part, Manel Arroyo, quatrième vice-président et responsable du département de marketing et communication, a ajouté: “Dans ce monde globalisé où tout se passe par le biais des smartphones, le FC Barcelone s’est engagé à aborder ses supporteurs au travers de cette technologie. Des initiatives comme celle-ci permettent aux fans d’emporter le club dans leur poche, où qu’ils se trouvent”.
Téléchargez l’application FCB Connect officielle de:

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App Store: https://itunes.apple.com/ch/app/fcb-connect/id840738962?l=en&mt=8
Android Store: https://play.google.com/store/apps/details?id=com.wisekey.wisefans.fcbarcelona
A propos de WISeKey
En tant que société Suisse majeure de logiciels et services d’information et de gestion de sécurité et d’identité, WISeKey est l’une des plus importantes entreprises de Cybersécurité au monde. Actuellement en pleine expansion, WISeKey s’engage à faciliter le développement de transactions électroniques sécurisées à l’échelle mondiale. Elle s’engage ainsi à fournir aux entreprises, aux gouvernements et aux individus une technologie de pointe et des services qui authentifient non seulement l’identité des communicants, mais aussi celle des signatures et des biens lors de transactions internet. WISeKey développe actuellement les systèmes d’identité digitale loT à grande échelle et est à l’avant-garde de la quatrième Révolution Industrielle lancée cette année au Forum Economique Mondial de Davos. WISeKey Swiss based Cryptographic Root of Trust rassemble technologie portable, identification et authentification sécurisées dans un environnement à la fois physique et virtuel, et permet aux loT et aux appareils portables de devenir des systèmes transactionnels fiables. www.wisekey.com
Suivez WISeKey sur Twitter @wisekey, Linkedin, Facebook, Instagram
 
Contact média
Youmna Abisaleh, +41 22 594 30 40
Jefe de Marketing y Ventas
yabisaleh@wisekey.com
WISeKeyrelaciones con losinversores
The Equity Group, Inc.
Lena Cati, 212-836-9611
lcati@equityny.com
 
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Carlos Moreira,

Founder, Chairman & CEO of WISeKey

Interviewed by Roman Protasevich, INSEAD 15D class participant

 

Introduction
I interviewed Mr. Carlos Moreira, Spanish-born, Swiss national, founder, CEO and Chairman of Geneva-based online data security firm WISeKey SA. Before establishing WISeKey in 1999 Mr. Moreira had many years worked as a UN expert on cybersecurity. He is a founder and/or a member of many respectful organizations and initiatives in this area. In 2013 Mr. Moreira was named to the Swiss bi-weekly financial journal Bilan’s list of the 300 most influential people in Switzerland.
Due to Mr. Moreira’s experience and role at WISeKey the focus of our interview was mostly on topics such as maintaining entrepreneurial drive within a company, balancing Direction, Space, Boundaries and Support within organization[1], qualities required from a successful entrepreneur. We also discussed some examples of new ventures that emerged within WISeKey during its short but vibrant history.
WISeKey background
WISeKey is a cybersecurity leader in digital identification and authentication technologies. The company’s mission is to transform the Internet into a reliable and fair tool for conducting secure, electronic transactions. WISeKey has developed a family of interoperable, standards-based PKI[2] products designed to enable, manage and simplify the use of digital certificates in Internet and e-business applications:

1. CyberSecurity Solutions – provides trusted e-Identities, electronic signature and document dematerialization, corporate PKI solutions and projects like e-Voting and e-Invoicing;
2. Digital Brand Management – an anti-counterfeiting and sales monitoring system that provides 100% authentication for luxury products or other valuable items;
3. WISeKey Mobile – a suite applications leveraging secure digital IDs and WISeKey technologies to bring secure data protection, secure communications, and rich interactions to mobile users.

Although WISeKey exists much less than some of the companies we looked at in our class, it is already quite mature by tech sector standards. Since 1999 the company not only substantially improved its technologies but also came up with numerous innovative uses for these technologies, expanding from purely Internet business to offline products.
Download the article : Carlos Moreira – corporate entrepreneur interview INSEAD
If you can’t download the article contat us yabisaleh@wisekey.com
 
[1] As per the framework described in Birkinshaw, J. 2003 “The paradox of corporate entrepreneurship”.
[2] Public Key Infrastructure (PKI) is a system of public key encryption using digital certificates that verify and authenticate the validity of each party involved in an electronic transaction.

Las Vegas, May 8, 2015 – WISeKey’s Founder and CEO, Carlos Moreira attended the SkyBridge Alternatives (SALT) Conference, which took place from May 5^th to May 8^th at the Bellagio in Las Vegas, Nevada. At the conference, Mr. Moreira met with business and political leaders and held discussion focused on the need for establishing a cybersecurity global coalition to protect the financial sector.
The SkyBridge Alternatives (SALT) Conference facilities balanced discussions and debates on macro-economic trends, geo-political events and alternative investment opportunities for the year ahead. With over 1,800 thought leaders, public policy officials, business professionals, investors and money managers from over 42 countries and 6 continents, the SALT Conference provides an unmatched opportunity for attendees from around the world to connect with global leaders and network with industry peers.
This year’s event featured presentations from industry leaders in investment management, business, economics and public policy including: former US Secretary of Defense, Chuck Hagel; former US Secretary of State, Condoleezza Rice; Prime Minister of Australia, Julia Gillard; US Army General, David H. Petraeus; Chairman & Editor-in-Chief of Forbes Media, Steve Forbes; and Former Chairman, Board of Governors of the Federal Reserve System, Dr. Ben S. Bernanke.  Over the course of the program, more than 100 speakers participated in over three dozen panels, speeches, and breakout sessions, addressed current critical geopolitical and economic issues.  The agenda and list of speakers are available at http://saltconference.com.
Mr. Moreira, said, “It was a great honor to be invited to attend the SALT Conference in Las Vegas, a prestigious annual conference hosted by the investment firm, SkyBridge Capital.  During the event, I had the opportunity to introduce the concept of BIGtrust in the U.S. BIGtrust is a global cybersecurity venture jointly established by WISeKey and OISTE.Org foundation, with the objective of promoting the use and adoption of international standards to secure electronic transactions.”
What is the difference between ‘security’ and ‘trust’ on the internet?
Trust is local, security is global. 2015 is shaping up to be the year that consumers and companies both come to this realization. Opportunities to bridge this gap abound as cyber-security start-ups quickly become Silicon Valley’s most recent fascination and venture capitalists have flooded the sector with investment as they look to back the latest technology used to fight criminals online.
On the whole, we’re doing a great job at securing the internet and developing new technologies to allow for enhanced personal data protection. But if security is to be viable, it must be engineered at the global level. Enter BIGtrust, the new coin of the realm that is rapidly replacing the market’s fascination with Big Data.
At the recent World Economic Forum in Davos January 2015, BIGtrust emerged as a concept that gives due weight to trust’s importance in the digital age as billions of people around the world have grown increasingly distrustful of the internet and that the urgent necessity for a new model has emerged. For more information visit www.bigtrust.org.
 
About SkyBrige Capital
SkyBridge Capital is a global alternative investment firm with $13.1 billion in assets under management or advisement (as of February 28, 2015). (heartfulness.org) The firm offers hedge fund investing solutions that address a wide range of market participants from individual investors to large institutions.
SkyBridge takes a high-conviction approach to alpha generation, expressed through a thematic and opportunistic investment style. The firm manages multi-strategy funds of hedge funds and customized separate account portfolios, and provides hedge fund advisory services.
 
About WISeKey
WISeKey is a leading information cybersecurity and identity Management Company, a global growth partner of the World Economic Forum, providing specialized technologies for data protection, effective identification and authentication of people or objects to ensure secured communications and transactions without compromising trust. Established in 1999 and headquartered in Geneva, Switzerland, WISeKey has facilitated and enabled the use of secure digital identities in everyday life as well as enhancing trust, privacy and inclusion.
A world-leading eSecurity company, WISeKey presides over physical infrastructures, mobile networks and the Web to ensure secure communications, exclusive relationships, protected identities and authenticated transactions. All without compromising trust and privacy. Its strategic location in Switzerland and partnerships with leading global organizations and brands set WISeKey apart from other digital security providers. While its DNA is strongly based in digital security technology, the Company strives to deliver 360 degree solutions based on individual needs.
For more information visit https://www.wisekey.com or on Twitter @wisekey

With virtually limitless applications to a number of verticals, the Diagono Magnesium Intelligent watch using this unique secure wearable technology represents a huge value proposition to all Bulgari ecosystem members.

In the near future you can use the cryptographic key that is stored on the   Magnesium intelligent  watch for many other usages such as activation of your smartphone, unlocking doors and electronic locks at home and at work, unlocking and activate your alarm system, your car, your boat, etc. Tap your Diagono Magnesium Intelligent watch to your smartphone or tablet to unlock your Bulgari Vault app or pay for goods with NFC enabled contactless payment systems.

“The new Diagono Magnesium intelligent Watch perfectly embodies Bulgari duality in the landscape of luxury watchmaking with its Italian origins, epitomized by Leonardo da Vinci, both a scientist and an artist, and allowing Bulgari to fuse in a unique way contemporary and edgy timeless Italian design together with the best of Swiss watchmaking mechanical know-how and the most advanced Swiss technologies such as the WISeKey’s. When some Brands play smart disposable or obsolescent gadgets watches we propose wise luxury timeless watches!” declared Jean-Christophe Babin, President of Bulgari Group.

WISeKey a Swiss Company, presented a preliminary WIS.Watch concept during the 2015 year World Economic Forum in Davos. WISeKey is predicting that Secure Wearable devices like the Diagono Magnesium Intelligent will move to the gravity center from application-centric to personal centric models where users will retake the control of their personal data. “Gone are the days of using so many physical and digital credentials and keys to open doors, with the Diagono Magnesium your key is on the watch and always with you. The trend WISeKey is launching this year at Baselworld in cooperation with Bulgari via the joint project is a special version of Bulgari Vault based on WISeID Personal Clouds designed to develop a Bulgari Trusted Ecosystem”, said Carlos Moreira, Founder/CEO, WISeKey.

Live Again the Press Conference :

WISekey is the first e-security company in the world to offer decentralized Trust Models and PKI architecture allowing data ecosystems to be federated via a unique digital Identity that makes users interact while maintaining control of their personal data.

With this new personal cloud alternative offered by WISeKey gone are the days of huge centralized clouds and ID meta systems with no respect to personal data. The trend WISeKey is creating is motivating users and enterprises to develop Personal Clouds and move the gravity center to users from centralized clouds, allowing them, toretake the control of their personal data.

This service is based on a local Trust Modelprovided by local data centers, increased security, and digital identification technologies to provide trusted secure services while maintaining neutrality and independency. The WISeKey Personal Cloud project is integrated into WiseID.com and was already announced this year at the World Economic Forum  at Davos and portrayed  by Bloomberg TV Bloomberg video demonstrating the importance for WISeKey using Swiss Alps mountain bunkers to storage personal data now directly from users’ desktops.

WISeKey’s WISeID offers a secured vault to protect personally identifiable information (PII). Protecting users PII is important to avoid impersonation and identity theft. The personal data that users save in WISeID always stays under users control, is encrypted with strong keys derived from a password that users choose and only the users know, and is never communicated to third parties.

WISeID offers users:

+ Secure powerful password management
+ Cross platform device support: iPhone®, iPad®, Android, Mac, Windows PCs, Kindle
+ FREE X.509 digital ID
+ Safe security: 256 bit AES, PBKDF2 encryption keys
+ Syncs data between devices.
 
Register to http://www.wiseid.com and create your personal cloud account.
Related links on WISeID Personal Cloud announcement with Swisscom at WMC 2014: http://finance.yahoo.com/news/mobile-world-congress-wisekey-partners-130201664.html
Press contacts: WISeKey, Satu Kulmala, Tel +41 22 594 3005, skulmala@wisekey.com