WISeAuthentic Archives - WISeKey

Business Case – Corporate Entrepreneur Interview by INSEAD MBA Student

wisekeyProduct — Fri, 12 Jun 2015 11:05:30 +0000

Corporate Entrepreneur Interview

Carlos Moreira,

Founder, Chairman & CEO of WISeKey

Interviewed by Roman Protasevich, INSEAD 15D class participant

Introduction
I interviewed Mr. Carlos Moreira, Spanish-born, Swiss national, founder, CEO and Chairman of Geneva-based online data security firm WISeKey SA. Before establishing WISeKey in 1999 Mr. Moreira had many years worked as a UN expert on cybersecurity. He is a founder and/or a member of many respectful organizations and initiatives in this area. In 2013 Mr. Moreira was named to the Swiss bi-weekly financial journal Bilan’s list of the 300 most influential people in Switzerland.
Due to Mr. Moreira’s experience and role at WISeKey the focus of our interview was mostly on topics such as maintaining entrepreneurial drive within a company, balancing Direction, Space, Boundaries and Support within organization[1], qualities required from a successful entrepreneur. We also discussed some examples of new ventures that emerged within WISeKey during its short but vibrant history.
WISeKey background
WISeKey is a cybersecurity leader in digital identification and authentication technologies. The company’s mission is to transform the Internet into a reliable and fair tool for conducting secure, electronic transactions. WISeKey has developed a family of interoperable, standards-based PKI[2] products designed to enable, manage and simplify the use of digital certificates in Internet and e-business applications:

CyberSecurity Solutions – provides trusted e-Identities, electronic signature and document dematerialization, corporate PKI solutions and projects like e-Voting and e-Invoicing;
Digital Brand Management – an anti-counterfeiting and sales monitoring system that provides 100% authentication for luxury products or other valuable items;
WISeKey Mobile – a suite applications leveraging secure digital IDs and WISeKey technologies to bring secure data protection, secure communications, and rich interactions to mobile users.

Although WISeKey exists much less than some of the companies we looked at in our class, it is already quite mature by tech sector standards. Since 1999 the company not only substantially improved its technologies but also came up with numerous innovative uses for these technologies, expanding from purely Internet business to offline products.
Download the article : Carlos Moreira – corporate entrepreneur interview INSEAD
If you can’t download the article contat us yabisaleh@wisekey.com

[1] As per the framework described in Birkinshaw, J. 2003 “The paradox of corporate entrepreneurship”.
[2] Public Key Infrastructure (PKI) is a system of public key encryption using digital certificates that verify and authenticate the validity of each party involved in an electronic transaction.

WISeKey among the 120 Partners in Microsoft’s Services Global Outlook Launch

wisekeyProduct — Tue, 06 Jan 2015 14:08:05 +0000

GENEVA, Jan. 6 2015 – WISekey is one of approximately 120 partners worldwide, fewer than a dozen partners within Switzerland, that have been selected to appear in the “Public Sector Global Outlook », which is a direct reflection of the solutions and services we have successfully implemented within the Public sector and in particular WISeKey’s participation in Microsoft CityNext, a global initiative empowering cities, businesses and citizens to re-imagine their futures and cultivate vibrant communities.
Microsoft CityNext is a global people-first initiative harnessing all the ideas, energy and expertise of a city’s people as they create a healthier, safer, more sustainable place to live. Microsoft CityNext empowers cities to make the most of existing investments and find the right combination of solutions, apps and programs to transform cities’ infrastructure and operations, engage citizens and businesses by delivering personalized services and apps that foster real-time dialogue, and accelerate innovation and opportunity through programs and partnerships that empower and nurture the next generation of skilled workers. Combining a vast network of global partners and history of successful education and social programs, Microsoft CityNext helps cities with what’s next. http://www.microsoft.com/citynext.
WISeKey is contributing 3 solutions:
1. WISeAuthentic: This solution allows manufacturers to build devices that guarantee their authenticity through strong authentication provided by WISeKey combined with OISTE.ORG Trust Model allowing objects on the Internet to be authenticated and monitored real-time. WISeKey’s patented technology is already proven with more than three years’ experience in the luxury watch industry. It can now be applied to product and object segments as diverse as smartphones, cars, alarms systems, semiconductors, industrial sensors, and household appliances. The near future will see all of these objects fully connected to the Internet, enabling intercommunication and autonomous machine-to-machine (M2M) data transfer.
2. WISecurity: A set of technologies and tools developed by WISeKey to protect your online communications & data with personal, corporate and server (SSL) digital certificates. Protect corporate data with trusted archiving, invoicing & more. https://www.wisekey.com/products/wisecurity/
3. WISeID: a set of apps and online tools to empower the user by providing secure, authenticated, and private digital identification. WISeID provides secure personal cloud storage of identity and data in WISeKey’s Swiss Cloud storage and enables users to protect and sync their data and passwords across their personal devices. https://www.wiseid.com
“We’re thrilled to include WISeKey and their unique security solutions as part of our Microsoft CityNext partner ecosystem”, said Steve Jenkins, Senior Director Government Partners, Microsoft Worldwide Public Sector. “We’re inspired by our diverse partner ecosystem and know that working together we can help cities and their citizens realize their full potential.”
“Our inclusion in this publication is a significant step for WISeKey in terms of the global audiences that it reaches. To be recognized and profiled by Microsoft as a trusted and credible partner is a fantastic achievement which can only be attributed to the continued hard work and determination of all our team members”. WISeKey as CityNext partner will vigorously engage cities around the world to cooperate in and contribute to the development, dissemination, and implementation of cyber security advancement, with a focus on the improvement of current conditions and mitigation of potential risks”, said Carlos Moreira, Founder and CEO WISeKey.
Contact:
Youmna Abisaleh
Digital Marketing & Sales Manager
Email: yabisaleh@wisekey.com

WISeKey Aligns its Unique CyberSecurity Solutions with Microsoft CityNext

wisekeyProduct — Tue, 17 Jun 2014 07:45:53 +0000

Through becoming a Microsoft CityNext partner, WISeKey solutions are available to Cities across the Globe
Geneva, 17 June 2014 – WISeKey announced today its participation in Microsoft CityNext, a global initiative empowering cities, businesses and citizens to re-imagine their futures and cultivate vibrant communities. Microsoft CityNext is a global people-first initiative harnessing all the ideas, energy and expertise of a city’s people as they create a healthier, safer, more sustainable place to live. Microsoft CityNext empowers cities to make the most of existing investments and find the right combination of solutions, apps and programs to transform cities’ infrastructure and operations, engage citizens and businesses by delivering personalized services and apps that foster real-time dialogue, and accelerate innovation and opportunity through programs and partnerships that empower and nurture the next generation of skilled workers. Combining a vast network of global partners and history of successful education and social programs, Microsoft CityNext helps cities with what’s next. http://www.microsoft.com/citynext.
WISeKey will be contributing 3 solutions:
1. WISeAuthentic: This solution allows manufacturers to build devices that guarantee their authenticity through strong authentication provided by WISeKey combined with OISTE.ORG Trust Model allowing objects on the Internet to be authenticated and monitored real-time. WISeKey’s patented technology is already proven with more than three years’ experience in the luxury watch industry. It can now be applied to product and object segments as diverse as smartphones, cars, alarms systems, semiconductors, industrial sensors, and household appliances. The near future will see all of these objects fully connected to the Internet, enabling intercommunication and autonomous machine-to-machine (M2M) data transfer.
WISeKey is championing the ever-changing landscape of cyber-security and how the PKI and cyber-security segment of WISeKey is a leader in reinventing PKI and Trusted Computing as a support to Cyber-Resilience. The number of connected devices via the upcoming Internet of Things requiring digital identification and security in the world now tops 4 billion and continues to rise rapidly to reach 50 billion by 2020. This trend shows that Swiss neutrality provided by WISeKey is a key asset in ensuring protection for enterprises and consumers worldwide.
https://www.wisekey.com/products/wiseauthentic/
2. WISecurity: A set of technologies and tools developed by WISeKey to protect your online communications & data with personal, corporate and server (SSL) digital certificates. Protect corporate data with trusted archiving, invoicing & more. https://www.wisekey.com/products/wisecurity/
3. The WISeID Cloud app is a set of online tools to empower the user by providing secure, authenticated, and private digital identification. WISeID’s upcoming version 5 provides secure personal cloud storage of identity and data in WISeKey’s Swiss Cloud storage and enables users to protect and sync their data and passwords across their personal devices. https://www.wiseid.com
“We’re thrilled to include WISeKey and their unique security solutions as part of our Microsoft CityNext partner ecosystem”, said Steve Jenkins, Senior Director Government Partners, Microsoft Worldwide Public Sector. “We’re inspired by our diverse partner ecosystem and know that working together we can help cities and their citizens realize their full potential.”
“WISeKey as CityNext partner will vigorously engage cities around the world to cooperate in and contribute to the development, dissemination, and implementation of cyber security advancement, with a focus on the improvement of current conditions and mitigation of potential risks”, said Carlos Moreira, Founder and CEO WISeKey.
Press contacts: WISeKey, Satu Kulmala, Tel +41 22 594 3005, skulmala@wisekey.com

Hublot renews a contract with WISeKey for State-of-the-Art digital Protection for their Iconic Watches against counterfeiting

wisekeyProduct — Thu, 30 Jan 2014 15:33:04 +0000

GENEVA, Jan. 30, 2014 (GLOBE NEWSWIRE) — WISeKey announced today that it has renewed its contract with the Swiss luxury watchmaker Hublot. The collaboration with WISeKey launched in 2009, has made Hublot a leader in the field of identification and authenticity protection. All Hublot watches are protected by WISeAuthentic®, the authenticity certification system based on WISeKey technology, and the 69 Hublot boutiques and 750 points of sale across the world are equipped with the system for activating and reading this new digital certificate. It also led to the creation of “Hublotista”, an exclusive club which connect together all the Hublot watches owners worldwide.
The Hublotista chip card and reader that act as the watch’s passport are provided in every watch box. The first authentication operation is carried out by Hublot when the Hublotista chip card is embossed and placed with its reader in the box housing the watch. In the boutique, when the customer has selected a model, the seller is identified by the system as one of the brand’s approved retailer, using their own card which connects directly to the brand’s headquarters in Switzerland. The retailer then connects the “Hublotista” card which comes with the watch, activating the international warranty in front of the customer. Using the device provided during purchase (reader and card), the owner of a Hublot watch can check its authenticity and serial number online, consult the instructions and also register at the same time on “Hublostista.com”, the club exclusively reserved for owners of Hublot watches.
Last week Jean-Claude Biver spoke at the World Economic Forum in Davos, Switzerland. Biver, who is the Chairman of Hublot and was recently named Head of the Watches Division of the LVMH Group, took the occasion of his presence in Davos to announce the extension of the collaboration between WISeKey and Hublot. Biver, on the topic of Hublotista, commented, “We have been able to achieve a very high level of protection for our products thanks to the introduction of this electronic system, and I am delighted to be able to make a contribution to the fight against counterfeiting, which cannot be tolerated by our industry as a whole. Both our points of sale and owners of Hublot watches can use the chip card and reader to immediately check the authenticity of a watch via the internet. This combination provides a secure solution which is impossible to reproduce, at only a minute fraction of the cost incurred by counterfeits. The option of linking this system protecting our customers with a platform dedicated to them was an obvious step. Discussing, learning to better understand them and ourselves… their relationship with the watchmaking world, aesthetics, technology and tradition, their expectations… to be better able to astound them, this club is our very own space, creating a direct and transparent relationship between Hublot and our end customers and, I hope, a link encouraging genuine friendship and trust.”
“Counterfeiting is a major issue for our society. It currently represents five to seven percent of all world trade and is increasing daily,” said Carlos Moreira, CEO of WISeKey. “With the value of luxury brands estimated at several trillion of dollars (USD), brands need a reliable solution to prove authenticity. We are pleased that WISeKey technology is playing an active role in the fight against counterfeiting.”
Carlos Moreira is also a member of the World Economic Forum Global Agenda Council on Illicit Trade & Organized Crime working with world experts, governments and agencies to eradicate illicit trade which involves money, goods or value gained from illegal and generally unethical activities, including human trafficking, environmental crime, intellectual property infringements, smuggling of excisable goods, drug trade and illicit financial flow.
WISeKey announced earlier in December 2013 that the Swiss Patent and Trademark Office issued a patent for this technology now extended for the company’s verification and authentication of objects on the Internet. WISeKey is working with watch manufacturers on this technology since 2007 and has already secured over 500,000 luxury watches from the potential 25 million luxury watches manufacturer in Switzerland.
For more information, visithttps://www.wisekey.com/products/wiseauthentic/
Hublot announcement during the World Economic Forum Annual Meeting 2014: http://www.hublot.com/en/news/jean-claude-biver-at-the-world-economic-forum-in-davos

CONTACT: WISeKey, Satu Kulmala,
Tel +41 22 594 3005, skulmala@wisekey.com

WISeKey selected as the exclusive WISfans GPHG mobile app provider of the Geneva Watchmaking Grand Prix 2013 edition

wisekeyProduct — Fri, 15 Nov 2013 17:00:55 +0000

Geneva 15 November, 2013 – The Geneva Watchmaking Grand Prix, unanimously recognized as the watch industry’s most prestigious award, has joined forces with WISeKey, the data protection and mobile convergence expert, with the objective of engaging collector interest beyond the traditional borders of high watchmaking insiders. The app provides easy access for all those interested in the art of exceptional watchmaking to follow the GPHG and enter into its previously closed sphere of watchmakers and collectors. The app technology provides a new form of high-definition detailed viewing of the watches in the competition during the ceremony and enables viewers to share commentary and insight on their favorite watches on the GPHG Facebook wall directly from the WISfans app.
“Watchmaking is a high art with an increasing numbers of collectors and amateurs interested in learning about its many exceptional facets. The GPHG Grand Prix is the gold standard of watchmaking in the world today and has captured the interest of both specialists and new comers to watch collecting. Our app will enable them to be part of the community that produces these exceptional objects at the convergence of cutting edge technology and unrivaled craftsmanship,” said Carlos Moreira CEO of WISeKey.
This year users will be authorized to securely vote for their preferred watches via the WISfans mobile app and post their selections on Social Media.
Sharing common values of innovation and excellence, both based in Geneva, the GPHG and WISeKey are involved in the watch industry. The Grand Prix brings together all the big names in watchmaking and is one of the highlights of the year in Geneva.
WISeKey is very active on the luxury high-end market offering a state-of-art digital brand protection solution WISeAuthentic, already implemented at several prestigious watchmakers, but also becoming more and more active in tailored and secured high-end mobile applications.
Download the GPHG app and view the best watches:
www.wisfans.com/gphg
www.wisfans.com
www.gphg.org/horlogerie/
Press contacts:
WISeKey
Satu Kulmala
Tel: +41 22 594 3005
skulmala@wisekey.com

WISEKEY CLOSES ADDITIONAL FUNDRAISING AS PART OF GROWTH STRATEGY AND PRE-IPO PLAN AND LEANS TOWARDS THE US FOR FUTURE GROWTH

wisekeyProduct — Tue, 03 Sep 2013 09:42:55 +0000

GENEVA/SAN FRANCISCO – September 3, 2013. WISeKey, a leading international mobile cybersecurity provider and a World Economic Forum Global Growth Company, announced today that it has closed additional fundraising as part of a third and last pre-IPO investment round. The Company divided the round into three tranches with the objective of raising a cumulative $120 Million in pre-IPO financing. The previous and second tranche was announced by the Company in December 2011. http://www.startupticker.ch/en/news/december-2011/wisekey-closes-usd35-million-second-round-of-the-c#.Ugn1FqYazCQ

This new $25 Million investment includes a $10 Million investment raised in Q2 2013 and the JV partner`s option to invest an additional $15 Million pre IPO. At the conclusion of the three-tranche round, the Company expects to raise a total of $40 Million pre-IPO, which includes the JV partner`s option of $15 Million and will include the expansion of WISeKey headquarters to the USA. This new funding will come from US institutional investors and from the expansion of WISeKey`s current joint ventures in China, India, Russia and Saudi Arabia, completing the Company strategy to be present in all BRICs.

Since its incorporation in 1999, WISeKey has raised a total of $80 Million and will have raised a pre-IPO total of $120 Million. After the final round of financing, the post money valuation will likely have a $400 Million valuation. WISeKey intends to use the proceeds to enter the BRIC markets and relocate a significant number of its activities to the USA, where there is robust investor support for high-growth companies specializing in the core businesses of cybersecurity, mobiles and social networks can be found.

The company intends to maintain several of its traditional areas of business in Switzerland. This includes its proprietary digital brand protection technology WISeAuthentic© and its Trusted Models. The company`s Swiss hub will also continue to develop high-end encryption projects, including WISePhone© which enables smartphones to make encrypted voice calls within closed groups, and R&D.

As part of its reallocation strategy, WISeKey has already relocated to its development lab to Vietnam where it currently employs 80 engineers for the development WISeID Personal©, the mobile app using encryption technology to store private information and WISfans.com©, the company`s social network for sports fans. The latter has already signed agreements with several iconic sports franchises, including a rights deal with Real Madrid for China, a global agreement with FC Barcelona and most recently an agreement with CR Flamengo, one of the biggest football clubs in Brazil.

The cybersecurity is in high demand due to the recent sharp rise in cybersecurity threats at all levels, from government to individual consumers. The global cybersecurity market`s worth was estimated at roughly $60bn in 2011, with predicted growth rates of 10% for the next three to five years, according to a November 2011 PricewaterhouseCoopers report: http://www.pwc.com/en_GX/gx/aerospace-defence/pdf/cyber-security-mergers-acquisitions.pdf. On a regional level, North America is expected to lead the global cybersecurity market with demand for cybersecurity systems in the US to support market growth. New initiatives such as the White House`s cyber insurance market to create incentives for companies to adopt cyber risk-reducing measures, will add to that growth.

The European cybersecurity market is forecast to account for the second highest spending with the Asia-Pacific region expected to grow at a CAGR of 9% for this industry, while markets in the Middle East are also set to register robust growth. Within the Latin American region, Brazil is expected to be the highest spender on cybersecurity.

Recent acquisition activity has underlined interest in cybersecurity. IBM is said to be paying between $800 Million and $1bn for Trusteer, whose revenues in 2012 were reported at roughly $40 Million. Last month Cisco agreed to buy Sourcefire for $2.7bn with a revenue of $223.1 Million in 2012. Intel aquired McAfee three years ago for $7.68bn.

“Data protection is currently severely under-serviced in today`s fully-connected world. WISeKey is one of the world`s most respected providers for personal, business, and government data security and the company is well-placed to rapidly become a go-to provider in the US. ” – Robert Wolf, Founder/CEO, 32 Advisors and member of the WISeKey Advisory Board.

“We are delighted to establish a Joint Venture WISeKey Saudi Arabia and assist the company to open business for WISeKey as the KSA will be spending more than $6bn in 2013 on cybersecurity. Under the Joint Venture agreement, WISeKey and Saudi Crown Investment SA will become financial and operational founders of the new entity”- Mr. Kaher Ben Naser Tahat, CEO Saudi Crown Investment SA.

“GJC is extremely optimistic about the partnership with WISeKey SA and with WISeKey Liber`s, the joint venture created, capacities to deploy WK`s technology in the Latin American and Iberian region. We aim to be a solid and a reliable player in this market, helping further develop the e-security landscape across the region. With WISeKey moving to the US, we believe it will enhance the company`s capacities with synergies to be used across the board and across regions, hence helping us to become an established global player in this field,”- Cristiano Câmara, President of GJC.

“We`re thrilled with the progress of this round and this vote of support from investors and our JV partners. This new funding will be utilized to productize our groundbreaking Mobile Suite in the US: WISfans, WISeID and WISePhone technology, significantly broadening the multi-billion dollar market opportunity. Our ambition is to provide US-based consumers with hack-proof mobile technology over the next years”- Carlos Moreira, Founder and CEO of WISeKey.

WISeKey will be announcing further details on its USA operations during the month of September coinciding with its participation as the Official Fan App Supplier of ORACLE TEAM USA, the sailing syndicate preparing to defend the 34th America`s Cup in San Francisco in September. http://www.youtube.com/watch?feature=player_embedded&v=5Wvv39luv9M.

PRESS CONTACTS:
WISeKey
PR and Communications
Satu Kulmala
skulmala@wisekey.com
Tel. +41 22 594 3005

About SCI

Saudi Crown Investment (SCI) is the Business Investment group of HRH Prince Bader bin Sultan bin Abdulaziz Al Saud along with several of his younger brothers. The Mission of Saudi Crown Investment Group is to identify strategic European, American industrial, and emerging economies partners to create long term partnerships in the form of Joint Ventures in the Kingdom. SCI intends to create the next generation of Saudi companies, and to build long-term sustainable value for the shareholders as well as for the Kingdom when supporting its citizenship and abiding by compliance principles. The Role of Saudi Crown Investment (SCI) is to provide expertise, funding and business development capabilities to its current and future foreign partners which have developed great Intellectual Property, are successful in their markets, and are looking for high growth opportunities in the Kingdom.

About GJC

Grupo Jaime Câmara (http://www.gjccorp.com.br) is the leading communications group in the Brazilian North-Central region of the country with 26 media vehicles in Goias, Tocantins and Federal District. GJC holds 4 newspapers (O Popular, Jornal Daqui, Jornal do Tocantins and Daqui Tocantins), 11 TV stations, 9 radio stations and internet media. http://www.gjccorp.com.br/
About 32 Advisors

32 Advisors is a New York-based, global consulting and advisory firm providing senior executives with strategic intelligence and actionable guidance on a broad spectrum of issues affecting immediate and long-term growth and success. 32 Advisors acts as trusted advisors and confidential solution partners to public and private companies, private equity and hedge funds, money managers, governments and other institutions in the U.S. and countries around the world. www.32advisors.com

About WISeKey

WISeKey is one of the fastest growing eSecurity companies in the world, being a leading Swiss information security and identity management software and services company established in 1999 and headquartered in Geneva, Switzerland. WISeKey`s mission is to facilitate the global growth of secure electronic transactions by providing businesses, governments and individuals with advanced technology and services that authenticate the identity of communicators, signatures, and objects during Internet transactions. www.wisekey.com

Security card provides protection against fakes

wisekeyProduct — Mon, 21 Jan 2013 10:38:55 +0000

January 21, 2013 – By Simon de Burton
http://www.ft.com/intl/cms/s/0/b3404264-5e6e-11e2-b3cb-00144feab49a.html#axzz2JG4vSmx9
Geneva-based WISekey is best known for providing apparently impenetrable, ultra high-tech information security and identification management systems to protect data in a diverse range of sectors including health, education and defence. Now, the company is beginning to make its mark in the luxury goods world through the use of a system designed to prevent the sale of counterfeit and “grey market” wristwatches. (Klonopin)
Fledgling brand, HYT (the Hydro-Mechanical Horologists) is the latest to adopt the WISeAuthentic system, which will be supplied with each of its revolutionary, liquid-display watches.
WISeAuthentic takes the form of a digital reader and a warranty card containing a unique and non-forgeable digital certificate. The card enables a prospective purchaser or retailer to carry out a cast-iron, high level security check, either online or by using the device in conjunction with the Near Field Communication (NFC) system on a Smart phone.
But, as well as proving that a watch is genuine, WISeAuthentic also contains full details of its sale, ownership and service history.
Ion Schiau, HYT’s vice-president of sales and marketing, admits that the likelihood of one of the brand’s award winning, €40,000 watches being faked is slim (the company uses a bellows system to pump brightly-coloured liquid around the edge of the dial to indicate the hour), but says WISeAuthentic has additional uses.
“HYT’s horology is hybrid and high tech, so to be able to deliver our first watches in December along with another, totally 21st-century system seemed appropriate,” says Mr Schiau.
“Although WISeAuthentic was primarily developed as a tool against fake watches, it is far more wide-ranging than that – as well as containing information about warranty and servicing, it should also prevent any parallel trading as the details of anyone who retails the watch will be stored. Our system will provide access to a private club and tailor made concierge, rental car and hotel booking services,” says Mr Schiau, who first introduced the idea to the watch world back in 2009 while working for Hublot.
At first, the famously conservative watch trade was reluctant to accept the idea. But the so-called Hublotista system is supplied with every Hublot watch sold around the world and is also linked to a private, online owners’ club offering protected discussions, exclusive information, invitations, information exchanges and privileged access to some of the brand’s activities.
Hublotista’s function as an anti-counterfeiting system is also of considerable benefit, as the stellar success of the brand’s Big Bang models has made them popular watches to fake.

HYT Watches implements the WISeAuthentic Service

wisekeyProduct — Mon, 17 Dec 2012 03:26:47 +0000

HYT, the hydro-mechanical horologists, announces the adoption of a digital brand protection solution to protect but also enhance HYT newly launched high-end watch collections. Developed and manufactured in Bienne, neighbouring other major watch manufacturers, HYT watches are the ultimate in hybrid technology uniting two worlds normally diametrically opposed. The result is a mechanical wristwatch shattering all certainties and crush conformity.

When a HYT client purchases a new watch, a digital warranty card and a reader are delivered within the presentation case. The card contains a unique and non-forgeable digital certificate stored in a crypto chip. Without expertise required, the watch owner or any HYT official retailer can undoubtedly authenticate a watch online with the highest level of security. A dedicated space for HYT owners, «the Lounge » is as well accessible on Welcome | HYT, simply by inserting the card into the reader.
http://forums.watchuseek.com/f1/hyt-watces-implements-wiseauthentic%AE-service-790065.html

WISeKey and The Geneva Watchmaking Grand Prix (GPHG) are partnering for a special edition of the WISeKey WISeID App

wisekeyProduct — Thu, 11 Oct 2012 03:53:42 +0000

Geneva, October 11th 2012 – WISeKey and The Geneva Watchmaking Grand Prix (GPHG) are partnering for a special edition of the WISeKey WISeID App: “GPHG Official App” now available on the on iPhone and iPad: http://itunes.apple.com/om/app/wiseid-gphg/id50914172
This app developed by WISeKey will provide an easy access to all the information about the GPHG in a new way, offering a new type of presentation of the watches in the competition even offline during the ceremony, but also enabling each watch lovers to share and comments their favorite watches on the GPHG Facebook wall directly from the app.
Sharing common values of innovation and excellence, both based in Geneva, the GPHG and WISeKey, are involved in the Watch Industry. The Grand Prix brings together all the big names in watchmaking and is a highlight of life in Geneva.
WISeKey is offering a state-of-art digital brand protection solution WISeAuthentic, already implemented at several prestigious watchmakers, but also now tailored and secured high-end mobile applications.
As is customary, the watches preselected by the jury will be part of a travelling exhibition providing an opportunity for an international public to become acquainted with and admire the most beautiful watchmaking creations of the year, brought together exceptionally on this occasion. Les Ambassadeurs will host the first stage of the exhibition in their boutique on the Bahnhofstrasse in Zurich. The 70 timepieces will subsequently be presented in Hong Kong, followed by Shanghai on the famous Bund. Back in Geneva, they will be on display at the Cité du Temps.
The 2012 Geneva Watchmaking Grand Prix will take place on Thursday November 15, at the Geneva Grand Théâtre.
WISeKey develops digital solutions around Brand Protection and Mobile application especially for high end creations and limited edition, with tailored turnkey solutions, recently launched.
Click on this image to download the App:

More information about:
GPHG: www.gphg.org
WISeKey: www.wiskey.com or its Brand Protection solution: www.wiseauthentic.com
Contacts:
WISeKey SA
Timothee Bardet
Business Development – Digital Brand Management
tbardet@wisekey.com
Tel: +41 22 594 30 00
WISeKey SA
Carlos Moreno
VP Business Development – Digital Brand Management
cmoreno@wisekey.com
Tel: +41 22 592 30 00
GPHG
Joëlle Belina
press@gphg.org
T. +41 22 321 22 22

WISeKey brings its Anti-Counterfeiting NFC Technology to BaselWorld to lead the fight against Counterfeit Luxury Goods

wisekeyProduct — Mon, 12 Mar 2012 10:30:53 +0000

Basel, Switzerland – WISeKey brings its anti-counterfeiting technology to BaselWorld to demonstrate to the Luxury Goods Market how its advancements with NFC will help prevent the distribution of counterfeit products. WISeKey’s anti-counterfeiting technologies revolutionized the fine timepiece industry when first launched at BaselWorld in 2009, and the security company continues to enhance the technology to better “empower brands, consumers, distributors, governments and vendors to distinguish genuine goods from illegal imitations”.
Foremost among these developments is the employment of NFC tags, using different form factors other than standard smartcards, which can be embedded into products across markets, from consumer goods to manufacturing. Along with supporting WISeAuthentic encryption technology, these tags allow authentication of genuine products for the life of the item, control of the gray market, easier sales monitoring, and a direct marketing channel between the brand and the consumer.
WISeKey is a member of the World Economic Forum Global Council on Illicit Trade, bringing together companies severely affected by counterfeiting to educate the public and to find practical solutions using new technology.
WISeKey continues to work closely with luxury watch brands and collaborates with manufacturers of pharmaceuticals, software, and medical supplies to deeply understand their concerns in order to offer better solutions. WISeAuthentic offers a sophisticated monitoring system of a product’s movement through the entire supply chain, from manufacturer, distribution, and purchase, a process proven to help identify fakes and reduce illicit trade.
In 2012, WISeKey plans to make its WISeAuthentic encryption technology more easily accessible through its technical advancements, in order to help even more organizations in different markets and sectors globally improve their resilience against counterfeiting.
For more information: http://www.wiseauthentic.com

Watch Video…
Contact:
WISeKey SA
Eileen Weinberg
eweinber@wisekey.com
+41-22-594-30-00