Facebook Archives - WISeKey

ON FUTURE OF TECHNOLOGY IN STADIUM AND FANS INTERACTIONS WITH WISFANS

wisekeyProduct — Mon, 28 Oct 2013 04:46:42 +0000

ON FUTURE OF TECHNOLOGY IN STADIA AND FANS INTERACTIONS WITH WISFANS

WISeKey presentation at FIFA Headquarters in Zurich

GENEVA/ZURICH- 28 October 2013 Football clubs today exist in analogue. Go to a stadium and if your phone has reception at half-time, you are lucky. I want to explain where the technology is developing and how stadia will be able to help us in the future.
Clubs know that their stadia and fans are a huge asset. Take Real Madrid, for example: they may have 80 million paying fans but there are another 700 million around the world, in China, India, all over the world. So how can they reach out to these fans? Through technology, and specifically, by turning stadia into media hubs and making fans the terminals to that media hub.
Clubs realise that the technology empowers them: their fans can capture the content around the club: it might be goals from a game, or just seeing a player walk down the street, but if that user-generated content is sent around the world from the club’s platform, rather than from another social media platform, they get the benefit. So clubs want to wrest users from Facebook or Twitter and create an existence and a community that is directly linked to them.
The stadia as hubs need to be centralised as this is where all the media data is aggregated and the identity information is unified. There is no privacy issue: this is not about names or addresses of fans anymore, it’s about digital identity and behaviour – which younger fans have no problem sharing, particularly if it involves not only being part of the club community but also generating content for that club.
We are working with clubs to create Apps that allow fans to follow their club online; they can access stadia via their phones, digitally sign in with their phones and be recognised through their previous behaviour so they can have the fan experience they want.
In Japan’s bid to host the 2022 World Cup, they said they would develop technology enabling them to provide a live international telecast of the event in hologram format, which would allow you to go to a stadium and watch it played out as though it was real.
This can work both ways: as well as going to an empty stadium and watching a holgoram version of a game, clubs or players could play in an empty stadium, fill it up and increase the volume of the fans through an App, and feel like they are playing at Wembley. It’s a mixing of the virtual and the physical in both worlds.
Will our kids mind that they are not watching the real thing? I don’t think so. The new wave of fans are so used to seeing Lionel Messi or Neymar do tricks on computer games that I don’t think they mind if they don’t see the real thing. They are used to 3-D versions and if you have to pay $5,000 for a live game, or $10 for the 3-D version, they will pay the $10. This technology could be ready within five or ten years, as soon as that.

WISeKey signs with CR Vasco da Gama to enhance their global fan base ecosystem engagement with WISfans

wisekeyProduct — Mon, 28 Oct 2013 03:00:09 +0000

GENEVA/RIO DE JANEIRO – 28 October 2013 – WISeKey SA announced today the signature of a strategic partnership with CR Vasco da Gama allowing another Brazilian football club to use WISeKey´s ground breaking online technology WISfans©, thus enabling football players to stay connected with club fans on and off the field in fluid continuity. Vasco da Gama is a famous and traditional Brazilian multisport club from Rio de Janeiro, Brazil. It was founded on August 21, 1898 and is one of the most popular clubs in Brazil, with almost 20 million supporters.
WISfans© harnesses original content created by the players and their club via social media platforms, and further enriches this with exclusive content from current players and club legends, thus empowering their fans’ mobile experience, and creating a rich Social CRM platform.
WISfans© taps into CR Vasco da Gama’s enormous, worldwide supporter ecosystem (blogs, match reports, videos, photos, fan-supported social campaigns, Twitter, Facebook, all sporting forums), to bring fans the most exciting and relevant content. WISfans© cuts through the noise to give fans real-time interaction with their favourite players, as well as fun digital features such as biometric resemblance comparisons to club players.
“We are delighted to work with CR Vasco da Gama to deploy WISfans© as their preferred technology for connecting and monetizing their large fans ecosystem. WISeKey will develop this partnership allowing CR Vasco da Gama to be among the most advanced clubs improving the fan experience through the use of cutting-edge social media technologies”, said Carlos Moreira, Founder and Chairman of WISeKey. I will be presenting this technology during the International Football Arena Summit at the FIFA headquarters in Zurich the 28th October with the presence of FIFA President Joseph S. Blatter http://www.international-football-arena.com/event/ifa-zurich/program
“Vasco da Gama continues to develop projects to enhance the relationship with their fans. This partnership with WISeKey allows Vasco to have a new and innovative relationship with their fans, and is used by Real Madrid fans in China, CR Flamengo and FC Barcelona fans all over the world. Vasco definitely enters into the mobile world, developing one more tool of relationship with its members and supporters”, said Cristiano Koehler, CEO of CR Vasco da Gama.
www.crvascodagama.com
www.wisekeyliber.com
Press contacts:

WISeKey Liber, Daniel Aragão, +55 21 8150-5757, daragao@wisekey.com
WISeKey, Satu Kulmala, +41 22 594 3005, skulmala@wisekey.com

WISeKey Liber Presents WISfans(c), A Revolutionary Social Media Ecosystem for Football Clubs, at the FT/FIFA Business of Football Summit 2013 in Rio de Janeiro

wisekeyProduct — Mon, 17 Jun 2013 09:52:12 +0000

GENEVA and RIO DE JANEIRO, June 17, 2013 /PRNewswire/ —
WISeKey, a leading Geneva-based information security specialist and World Economic Forum Global Growth Company, is a Platinum sponsor and featured speaker at the June 17th FT/IFA Business of Football Summit 2013 in Rio. WISeKey and its Latin American division, WISeKey Liber, will be presenting its ground-breaking online home to fans, WISfans(c) Connect, the social media app and ecosystem.
International sports teams with global brands and iconic players recognize that their greatest asset is their fan base. In partnership with leading football clubs, WISfans(c) harnesses original content created by players and their clubs via social media platforms, and further enriches this with exclusive content from current and legendary club players, thus empowering their fans’ mobile experience, and creating a rich social platform for engagement.
WISfans(c) taps into a football club’s enormous, worldwide supporter ecosystem (blogs, match reports, videos, photos, fan-supported social campaigns, Twitter, Facebook, all sporting forums), to bring fans the most exciting and relevant content. WISfans(c) cuts through the noise to give fans real-time interaction with their favourite players, as well as fun digital features such as biometric resemblance comparisons to club players.
FC Barcelona and CR Flamengo already use WISfans(c) to engage their global fan base with exclusive content and player access, and WISeKey also distributes exclusively Real Madrid mobile content in China.
“In this global world where everything happens by smartphone, FC Barcelona has made a firm commitment to approach their followers through their device via FCB Connect. Initiatives such as this allow the fans, wherever they are, to take their club in their pocket,” said Dídac Lee, Board Member and Director, FC Barcelona Technology.
http://www.wisfans.com
http://www.wisekeyliber.com
http://fcbapps.fcbarcelona.com/detail/app/fcb-connect
http://event.ft-live.com/ehome/football/115038/?&
Press contacts:
WISeKey Liber, Ms. Satu Kulmala, +41-78-676-4745, skulmala@wisekey.com
SOURCE WISeKey SA

A crucial step for WISeKey

wisekeyProduct — Wed, 19 Dec 2012 16:43:24 +0000

WISeID

The Geneva firm has established ties with Apple, Android and Microsoft.
Geneva – WISeID is a biometric authentication solution able to store all your passwords, PIN numbers, etc. in a digital, encrypted safe. It is available on the iPhone, Android and even in Windows. The Swiss electronic wallet is therefore becoming, de facto, a gateway between various operating systems. It can be used on your PC, tablet or mobile phone, whether you are accessing your Facebook page, making an online payment (the company is associated with Bancorp, the leader in prepaid cards in the USA), or even using your telephone as a boarding pass on a plane. With a model where you do not pay for the application but for the storage of data (anonymous) in a secure cloud, WISeKey has already attracted over 30 million users. Its CEO, Carlos Moreira, is expecting this number to increase tenfold over the next twelve months now that WISeKey is a multi-platform app.
Fabrice Delaye – Bilan
Download the app: http://www.wiseid.com/en/downloads
Contact:
WISeKey SA
Marketing and Communications
E-mail: mpiletta@wisekey.com
Tel.: +41-22-594-30-00

WISeKey and The Geneva Watchmaking Grand Prix (GPHG) are partnering for a special edition of the WISeKey WISeID App

wisekeyProduct — Thu, 11 Oct 2012 03:53:42 +0000

Geneva, October 11th 2012 – WISeKey and The Geneva Watchmaking Grand Prix (GPHG) are partnering for a special edition of the WISeKey WISeID App: “GPHG Official App” now available on the on iPhone and iPad: http://itunes.apple.com/om/app/wiseid-gphg/id50914172
This app developed by WISeKey will provide an easy access to all the information about the GPHG in a new way, offering a new type of presentation of the watches in the competition even offline during the ceremony, but also enabling each watch lovers to share and comments their favorite watches on the GPHG Facebook wall directly from the app.
Sharing common values of innovation and excellence, both based in Geneva, the GPHG and WISeKey, are involved in the Watch Industry. The Grand Prix brings together all the big names in watchmaking and is a highlight of life in Geneva.
WISeKey is offering a state-of-art digital brand protection solution WISeAuthentic, already implemented at several prestigious watchmakers, but also now tailored and secured high-end mobile applications.
As is customary, the watches preselected by the jury will be part of a travelling exhibition providing an opportunity for an international public to become acquainted with and admire the most beautiful watchmaking creations of the year, brought together exceptionally on this occasion. Les Ambassadeurs will host the first stage of the exhibition in their boutique on the Bahnhofstrasse in Zurich. The 70 timepieces will subsequently be presented in Hong Kong, followed by Shanghai on the famous Bund. Back in Geneva, they will be on display at the Cité du Temps.
The 2012 Geneva Watchmaking Grand Prix will take place on Thursday November 15, at the Geneva Grand Théâtre.
WISeKey develops digital solutions around Brand Protection and Mobile application especially for high end creations and limited edition, with tailored turnkey solutions, recently launched.
Click on this image to download the App:

More information about:
GPHG: www.gphg.org
WISeKey: www.wiskey.com or its Brand Protection solution: www.wiseauthentic.com
Contacts:
WISeKey SA
Timothee Bardet
Business Development – Digital Brand Management
tbardet@wisekey.com
Tel: +41 22 594 30 00
WISeKey SA
Carlos Moreno
VP Business Development – Digital Brand Management
cmoreno@wisekey.com
Tel: +41 22 592 30 00
GPHG
Joëlle Belina
press@gphg.org
T. +41 22 321 22 22

WISeKey signs an agreement with FC Barcelona to launch a special edition of WISeID targeting their large social media ID ecosystem

wisekeyProduct — Wed, 12 Sep 2012 04:29:16 +0000

Geneva, Tianjin, Barcelona, 12th September 2012, WISeKey announces at the World Economic Forum in Tianjin an agreement with the Football Club Barcelona to build the first global WISeID FC Barcelona generated social media content trusted community.
The FCB WISeID is a sports mobile software application to enable social interactions between supporters of large sports clubs and their players. FC Barcelona will be the first sports club to launch this special sport edition of. The eponymous app will feature social media content created by supporters offering one place to follow all social media content generated by the club. The WISeID (World Internet Social Identification) is a revolutionary business strategy, supported by a technology platform, business rules, workflow, processes and social characteristics, designed to engage the brand supporter in a collaborative conversation in order to provide mutually beneficial value in a trusted and transparent business environment.
Sports clubs with celebrated players and strong team brands recognize their greatest asset to be their fans. FCB WISeID taps into Barça’s enormous, world-wide supporters ecosystem and the massive amount of content: blogs and match reports, videos showcasing their sporting heroes, photography of events, campaigns for social and ethical issues the fans support, and the limitless discussion that dominates Twitter, Facebook and all sporting forums.
FC Barcelona adds exclusive content from players and team icons creating a super social community of FC Barcelona online properties offering a deeper connection with the club that empowers fans to become part of its social media presence. FCB WISeID creates a collective identity shared by both supporters and players, transcending the usual barriers of direct marketing.
Dídac Lee, Board Member and Director of FC Barcelona Technology Area, said “In this global world where everything happens by smartphone, FC Barcelona has made a firm commitment to approach their followers through their device. Initiatives such as this, allow the fans wherever they are, to take their club in the pocket.”
Carlos Moreira, Founder and CEO of WISekey said “we are delighted to cooperate with FC Barcelona on this great project. The FCB WISeID community is the culmination of several years of development by WISeKey to reinforce digital marketing strategies for football clubs. WISeKey has been working with leading sports franchises to capture the essence of supporters’ interaction and to develop original ways to use social media to energize their dynamics. WISeKey continues these collaborations in the current year with contract extensions to further expand on the social media experience for sports clubs.

WISeKey and Appin Technology Labs Partner to Provide WISeID for 100,000 Students Across Training Labs in India and Other Countries

wisekeyProduct — Thu, 07 Jun 2012 06:59:29 +0000

GENEVA and NEW DELHI, June 7, 2012
WISeKey has signed a strategic partnership with Appin Security Group to provide a special WISeID for 100,000 students across training labs in India and other countries. WISeID Students app is targeted to those enrolled in Appin courses offering professional training in ethical hacking and information security and who plan to build a career in that arena. Appin Training Labs, the cyber intelligence and security training division, will offer WISeID Students to help students find potential employers from the WISeID community.
“WISeKey hopes this strategic partnership with Appin will train specialists with experience in hacking, cyber forensics, email interception testing, and mobile phone penetration testing, to help reverse the growing trend of data loss and cybercrime we’ve seen over the last five years,” said Carlos Moreira, Founder and CEO, WISeKey.
Over the last half decade, more than 63% of students who completed Appin training have found employment within three months. The WISeID Student app will be used by all students participating in Appin training so that students can provide authenticated services to potential employers world-wide using a WISeKey digital identity to offer secure reporting of possible security risks.
WISeKey plans to expand the app to include the incorporation of WISeID eDiploma, which provides digital signatures for the online verification of diplomas, certificates and other credentials, allowing trusted publication on social networks such as Facebook and LinkedIn.
More information / download WISeID: http://www.wiseid.com
Contact:
WISeKey S.A.
Eileen Weinberg
eweinber@wisekey.com
+41-22-594-30-00
And here the link to the Reuters page: http://www.reuters.com/article/2012/06/07/idUS114904+07-Jun-2012+PRN20120607

WISeKey Upgrades WISeID, the Swiss Knife of Digital Safety, with Secure Identities and Encrypted Facebook Messaging

wisekeyProduct — Fri, 10 Feb 2012 10:36:41 +0000

GENEVA – WISeKey has upgraded and redesigned its WISeID Password and Personal Data Protector application, the Swiss Knife of digital safety. WISeID version 3S continues to secure Personal Identifiable Information (PII), data which contains unique identity and location details of an individual. WISeID 3S has expanded its consumer protection features, including free email certificates for registered users and encrypted data backup on the Cloud.
In addition to the new design of the mobile app, WISeKey launched a desktop version for Mac OSX, making it even easier to add and update account details. A PC version is expected this spring.
WISeID 3S offers encrypted messaging to maintain privacy of SMS, emails, and Facebook posts. WISeKey is applying their expertise securing operations with banks and governments to allow WISeID to enable safe transactions from within Facebook.
WISeID continues to provide a “trusted digital identity.” Using its established e-Voting technology, WISeKey is enhancing WISeID to combine its strong authentication with social networking platforms to offer a medium for voting and other binding transactions.
WISeID uses geo-location to allow check-in to Foursquare. WISeID users will soon be able to opt-in to receive targeted deals, focused Facebook connection recommendations. These benefits are offered securely: PII is never communicated to third parties.
WISeID stores usernames, passwords, PINs, and account details in a secure vault on a mobile device, iPad, or desktop. WISeKey’s military-grade encryption technology means that the information always stays safe even if the mobile device is lost or stolen.
WISeID previously hit the top 5 iPhone apps in its category in the U.S.A. and is among the top utility apps worldwide.
Download WISeID 3S: http://www.wiseid.mobi
Contact:
WISeKey SA
Eileen Weinberg
eweinber@wisekey.com
+41-22-594-30-00

WISeKey Hosts the Davos Swiss Night at the World Economic Forum in Cooperation with Hublot

wisekeyProduct — Fri, 27 Jan 2012 10:38:41 +0000

DAVOS, Switzerland, January 27, 2012 :
WISeKey, the Swiss digital security company has become a Global Growth Company Partner of the 2012 World Economic Forum. WISeKey is the first startup in Switzerland to become a member in such a short time; other technology companies with the distinction include Google and Facebook.
WISeKey is using its new status with the WEF to promote Swiss innovation. At the Annual Meeting in Davos, WISeKey will host, with its partner Hublot, the Swiss Night dinner, an event that will bring together VIPs, including CEOs and heads of state.
WISeKey and the OISTE Foundation are finalizing a digital security task force created to converge, process, and support innovations in identity management, authentication, and encrypted communications using Switzerland as its focal point and technical hub.
The Swiss Digital Security Task Force (SDSTF) will engage organizations to cooperate in and contribute to the development, dissemination, and implementation of advancements related to cyber-security and its practice, designed to improve the current conditions and mitigate potential risks.
The goal of the SDSTF is to inspire and motivate worldwide changes to the digital security environment, including the promotion of neutrality, standardization, digital identification, trusted clouds, and data sovereignty for a more efficient cyberspace framework which will allow countries to use the Swiss model as a reference for their national cyber-security strategies.
Always exploring new technologies, WISeKey has been investigating the security aspects of Augmented Reality (AR), and has released WISeID AR for Davos. In addition to WISeID’s secure data, WISeID AR is equipped with detection capabilities that can offer helpful information to iPhone and Android users. WISeID AR was built in partnership with igloobe.net.
Download WISeID: http://www.wiseid.com/
WISeKey SA
Eileen Weinberg
Marketing and Communications
eweinber@wisekey.com
+41-22-594-30-00

WISeKey showcases WISeID Digital Identity App at ITU Telecom World, bringing encrypted messaging to everyday communication tools, including Facebook

wisekeyProduct — Wed, 26 Oct 2011 05:32:26 +0000

GENEVA – Participation on the web puts us at risk of personal data theft. Hackers have infiltrated scores of networks by gathering innocuous details that flow freely on the web, and using that information deceptively. Encrypting personal messages is one means to help protect details from eavesdropping, phishing, and other deceptions. Encrypting private correspondence on social networks can also protect your personal information from being involuntarily used for advertising.
Encryption means information is converted from its recognizable format into a code that cannot be read without applying a complex algorithm to decrypt it. WISeID Personal Data Protector is a mobile application that uses encryption technology to securely store private information. WISeID and its website WISeID.com can now encrypt messages, allowing privacy over any communication service, even Facebook. The transmitted text cannot be decrypted without an “access key”. You set the key and can change it for different messages and recipients. (hitechwork.com)
Try sending encrypted messages: http://www.wiseid.com/features/?id=111
WISeID offers the benefit of single sign-on (SSO) from your mobile device. You only need your Master Password to access WISeID, and with your account details safely stored, you can log into your favorite websites directly from the application.
Since WISeID encrypts your information, even if you mobile device is lost or stolen, no one can read the information you have stored inside of it. The personal data kept in WISeID is decentralized – WISeKey does not store your data – so there is no threat of a centralize database being infiltrated, and thus your personal information is not vulnerable.
Download WISeID: http://www.wiseid.com/downloads/?id=111
Watch: http://www.youtube.com/user/WISeKeySA?id=111
Visit WISeKey at Telecom 2011 in the Geneva Pavilion.
Contact:
WISeKey SA
Eileen Weinberg
eweinber@wisekey.com
+41-22-594-30-00